| Judul | Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch |
| Pengarang | BELCH, George E BELCH, Michael A. |
| EDISI | 5 th.ed. |
| Penerbitan | New York : Mc Graw - Hill, 2001 |
| Deskripsi Fisik | xx,860 hlm. :ilus. ;29 cm |
| ISBN | 0-07-231445-1 |
| Subjek | IKLAN MEDIA |
| Catatan | Indeks Bibliografi : hlm. 809-831 |
| Bahasa | Indonesia |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 03201001976 | 659.13 BEL a | Baca di tempat | DISPERPUSIP JATIM - Ruang Koleksi Kepustakawanan | Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | JATIM-03100000000539 | ||
| 005 | 20100319100629.0 | ||
| 008 | ***********************************ind** | ||
| 020 | # | # | $a 0-07-231445-1 |
| 035 | # | # | 0010-031000000000539 |
| 040 | # | # | $a JIPDSUR |
| 082 | 0 | 4 | $a 659.13 $2 [22] |
| 090 | # | # | $a 659.13 BEL a |
| 100 | 1 | # | $a BELCH, George E |
| 245 | 1 | 0 | $a Advertising and promotion : $b an integrated marketing communications perspective / $c George E. Belch, Michael A. Belch |
| 250 | # | # | $a 5 th.ed. |
| 260 | # | # | $a New York : $b Mc Graw - Hill, $c 2001 |
| 300 | # | # | $a xx,860 hlm. : $b ilus. ; $c 29 cm |
| 500 | # | # | $a Indeks |
| 504 | # | # | $a Bibliografi : hlm. 809-831 |
| 521 | # | # | $a Untuk masyarakat umum |
| 650 | # | # | $a IKLAN MEDIA |
| 700 | 1 | # | $a BELCH, Michael A. |
| 852 | # | # | $a JIPDSUR |
| 990 | # | # | $a 332.302/BPK/H/2010 |
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