na JATIM-03100000000600 20100326095038.0 ind 0-13-305715-1 0010-031000000000600 JIPDSUR [22] 659.1 659.1 BAT a BATRA, Rajeev Advertising management / Rajeev Batra, John G. Myers, David A. Aaker 5 th ed New Jersey : Prentice Hall, 1996 xiii, 754 hlm.: ilus.; 24 cm. Ada Bibliografi Indeks Masyarakat Umum IKLAN MYERS, John G. AAKER, David A. JIPDSUR 332.306/BPK/P/2010