00757 2200277 4500001002100000005001700021008004100038020001800079035002400097040001200121082001600133090001600149100001800165245007400183250001200257260003900269300003600308500002000344500001100364521002000375650001000395700001900405700002000424852001200444990002300456JATIM-0310000000060020100326095038.0 ind  a0-13-305715-1 0010-031000000000600 aJIPDSUR0 2[22]a659.1 a659.1 BAT a1 aBATRA, Rajeev00aAdvertising management /cRajeev Batra, John G. Myers, David A. Aaker a5 th ed aNew Jersey :bPrentice Hall,c1996 axiii, 754 hlm.:bilus.;c24 cm. aAda Bibliografi aIndeks2 aMasyarakat Umum 4aIKLAN1 aMYERS, John G.1 aAAKER, David A. aJIPDSUR a332.306/BPK/P/2010