na JATIM-03100000000539 20100319100629.0 ind 0-07-231445-1 0010-031000000000539 JIPDSUR [22] 659.13 659.13 BEL a BELCH, George E Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch 5 th.ed. New York : Mc Graw - Hill, 2001 xx,860 hlm. : ilus. ; 29 cm Indeks Bibliografi : hlm. 809-831 Untuk masyarakat umum IKLAN MEDIA BELCH, Michael A. JIPDSUR 332.302/BPK/H/2010