00800     2200265   4500001002100000005001700021008004100038020001800079035002400097040001200121082001700133090001700150100002000167245012100187250001300308260003800321300003400359500001100393504003100404521002600435650001600461700002200477852001200499990002300511JATIM-0310000000053920100319100629.0                                   ind    a0-07-231445-1  0010-031000000000539  aJIPDSUR042[22]a659.13  a659.13 BEL a1 aBELCH, George E10aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge E. Belch, Michael A. Belch  a5 th.ed.  aNew York :bMc Graw - Hill,c2001  axx,860 hlm. :bilus. ;c29 cm  aIndeks  aBibliografi : hlm. 809-831  aUntuk masyarakat umum  aIKLAN MEDIA1 aBELCH, Michael A.  aJIPDSUR  a332.302/BPK/H/2010