01113     2200325   4500001002100000005001700021008004100038020001800079035002400097040001200121082001600133090001600149100001900165245019700184250001000381260003100391300003800422500008100460500001100541520005400552521002100606650001400627700001500641700002700656852001200683990002300695990002300718990002300741990002300764JATIM-0311000000015020110307105319.0                                   ind    a979-741-119-2  0010-031100000000150  aJIPDSUR0 2[22]a380.1  a380.1 KOT l1 aKOTLER, Philip10aLateral marketing :bberbagai teknik baru untuk mendapatkan ide-ide terobosan /cPhilip Kotler, Fernando Trias de bes; alih bahasa Emil Salim SE; editor Nurcahyo Mahanani MM, Yati Sumiharti SE  aCet.2  aJakarta :bErlangga,c2005  axiii, 162 hlm. :bilus. ;c25 cm.  aJudul asli Lateral Marketing : New Techniques for finding breakthrough ideas  aIndeks2 aBerisi teknik-teknik untuk mendapatkan terobosan.2 aMasyarakat Umum. 4aPEMASARAN0 aEMIL Salim1 aTRIAS De Bes, Fernando  aJIPDSUR  a346.180/BPK/P/2010  a346.181/BPK/P/2010  a346.182/BPK/P/2010  a346.179/BPK/P/2010