00781     2200217   4500001002100000005001700021008004100038035002400079082002000103090002000123100002500143245016500168260006400333300003500397504002500432700002000457650002100477850001200498999003100510700002200541JATIM-0609000003647020140926105524.0                                   ind    0010-060900000036470042[22]a659.107 2  aCB/D13/2002-3940 aSonny Kusumasondjaya10aAnalisis Efektivitas Iklan Dengan Menggunakan Consumer Decision Model (CDM) /cSonny Kusumasondjaya, SE., Dra. Ec. Nuri Herachwati,M.Si., Yetty Dwi Lestari , SE  aSurabaya :bLembaga Penelitian Universitas Airlangga,c2002  avii, 28 hlm. :bilus. ;c29 cm  aBibliografi : hlm.28  aNuri Herachwati 6aIKLAN-PENELITIAN  aJIPDSUR  aCB/D13/2002-394/2.104-2003  aYetty Dwi Lestari