00798 2200265 4500001002100000005001500021035002000036007000300056040001200059100001900071245011700090300004000207504002000247020002200267041000800289082001700297084001700314260003000331520009100361521002000452650001400472700002200486850001200508852001200520INLIS00000000004666920211216073248 a0010-1221001175ta aJIPDSUR0 aFandy Tjiptono00aPemasaran strategik :bdomain, determinan, dinamika /cFandy Tjiptono, Gregorius Chandra; editor, Fandy Tjiptono axxviii, 644 hlm. :bilus. ;c23 cm. aAda Bibliografi a978-623-01-0417-60 aInd0 2[23]a658.81 a658.81 FAN p aYogyakarta :bAndi,c20202 aBerisi pergeseran paradigma dari goods-dominant logic, perspektif baru dalam pemasaran2 aMasyarakat umum 4aPemasaran0 aGregorius Chandra aJIPDSUR aJIPDSUR